“I love you, I really do, and I will never make a statement to the press or anyone else….”

So wrote a University of Tennessee administrator to Wade Gilly, the UT president on May 27, 2001. More than 900 pages of e-mails between the two were made public.

E-mail and its perils is a must for any training in business writing.

Is Your Organization Clear?
Consider how the computer has created new venues for communication. E-mail, instant messaging and the World Wide Web have changed how we express ourselves. Yet for all the convenience and access of the digital age, we risk creating a cacophony of communications. Be it a proposal, press release, client letter or e-mail, messages too often elicit the opposite result intended. Too many write for themselves, making false assumptions about their audience. An emphasis on audience analysis is a key component in the WriteVentures formula for business writing success.

Training to Transform Communications
WriteVentures training is not some set program. The needs of your employees dictate the approach, which could involve the basics in grammar and punctuation or something more work-oriented, such as oral presentations or promotional copy.

You know good writing skills are a critical ingredient in the success of any organization. Research shows that employees grapple most with accuracy, clarity, spelling, punctuation, grammar and conciseness.

The Power of Words: Aristotle Was Right
WriteVentures Business Writing Training helps employees craft words with impact. Begin with the basics: grammar, punctuation and spelling. Even the best of writers makes mistakes—in the first draft. WriteVentures has a proven technique that enables writers to recognize their own errors.

After the basics comes editing. You may have noticed a new trend in the workplace: Plain Language. Ever look a document and can’t figure out the writer’s point? It’s time to bring clarity back to the English language. After WriteVentures training, employees will recognize weak language, flabby phrases, bloated sentences and illogical paragraphs. They become their own editors.

The third component is the art of persuasion. The rhetorical principles that Aristotle taught in Athens still apply. It’s a matter of recognizing the needs of the audience. Once your employees do, they will create messages that gain the desired response.

For a free consultation to discuss the writing in your workplace, please contact me. Whether it’s for five or fifty employees, I offer on-site training that fits your needs and budget.

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